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Communication Organization and Innovation 3rd Edition

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Pearson Education New Zealand Limited, 30-Aug-2011 - Language Arts & Disciplines - 472 pages
Effective communication is at the heart of any successful human endeavour. This timely new edition of the highly successful Communication: Organisation and Innovation shows how innovative methods of communication teaching and learning can benefit and strengthen all organisations, especially in today's fast-changing business world. Control (organisation) and change (innovation) are two concepts that are inherent in the notion of communication. Communication is an innovative, dynamic, ever-changing, risk-taking and adaptive process that generates new relationships, new growth and new ways of thinking. Key topics and their effect on communication that are addressed in this latest edition include: Social media; Global recession; International and crosscultural communication in New Zealand and globally; Ethics, sustainability and accountability. The following supplements are available gratis via the website: PowerPoint slides; Lecturer's Guide. Suitable for NZDipBus 560 and Professional Communication courses.
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ISBN: 9781442541535
Author: Susan O'Rourke